This is a great example of a brand staying current. With the recent surge of graphic novels being made into motion pictures, this recent Adidas commercial manages to mimic the drama and visual impact of its counterparts. It’s not often a commercial a) excites the consumer and b) leaves them wanting to see more.
Furthermore, the integration of Messi and Zidane into the commercial is smart. They are leveraged as personalities who contribute to the storyline and brand, rather than cliched thumb-raised cardboard cutouts, endorsing a boot.
